Headshots for Business Profiles
In these times of working from home or being an independent employee your LinkedIn and Facebook profile picture, your headshot is your first and longest-lasting impression of who you are and what you are capable of. Here are my five tips to getting a great headshot profile photograph.
1. Know what you want to communicate. A headshot isn’t a passport, company ID or a glamour photo so ask yourself a) how do people in the position/role you want to be in dress and groom? It’s been said that you should dress for the position you want, this is perfect advice for a headshot b) do you want a plain background (white/black/colour) to offer a clean image that focuses on your face or do you want a blurry office, urban or park background to show a personal branding lifestyle or work style that shares the environment you are comfortable in. If there are items you use in your work, bring them as props to add a little variety and to give context.
2. Hair and Makeup. You want to look like you - but you also want to look your best. If you want to get your hair done the day before (or day of) opt for a light trim and, if you wear makeup, follow your usual routine. The photographer should have a mirror nearby and you should check your “look” before and during your session.
3. Posing. Your photographer should engage you in conversation to get to know you and put you at ease. While they do this you should be able to relax a little, they’ll be looking for your best side and will be giving you posing advice so that you won’t look stiff. A large number of photographs need to be made and I often find that the best pictures are the last ones made. Years ago I attended a Nikon week workshop with Jay Maisel where he said that on a fashion shoots you take pictures of every little movement that the model makes just to get one useable image; if a noted professional shoots that many pictures of a trained model how many pictures should be made of an untrained model?
4. Smiling. Not everyone has an easygoing smile, but a smile is very important to convey both the friendliness and confidence that you want to project through your profile photograph. I’ve read that George Clooney does something called “squinching”, a kind of squinting with the lower eyelids moving up which is a “tell” that you are smiling naturally. Since the pandemic began, and people are wearing masks all of the time, the term “Smize” (coined by Tyra Banks) has become a household word - this too is good advice.
5. Afterwards. So, now you have your pictures! Go through them, choose your three favourites, then show them to friends and family members for their opinions. Then, if there are some changes/fixes you want you should give your photographer specific changes you want to be made and they should edit the pictures to your liking.
One final piece of advice. Hire a photographer who you feel comfortable with, one with a combination of experience, equipment and caring - if you’re uncomfortable there is no editing that can fix that.
In-studio or in your office I am available to create Headshots for you
Keywords: 5 steps to prepare for head shots, corporate head shot, head shots, headshots, Linkedin, linkedin headshots, profile picture
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