Headshots for Business Profiles

January 16, 2021  •  Leave a Comment

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In these times of working from home or being an independent employee your LinkedIn and Facebook profile picture, your headshot is your first and longest-lasting impression of who you are and what you are capable of. Here are my five tips to getting a great headshot profile photograph.

1.  Know what you want to communicate. A headshot isn’t a passport, company ID or a glamour photo so ask yourself a) how do people in the position/role you want to be in dress and groom? It’s been said that you should dress for the position you want, this is perfect advice for a headshot b) do you want a plain background (white/black/colour) to offer a clean image that focuses on your face or do you want a blurry office, urban or park background to show a personal branding lifestyle or work style that shares the environment you are comfortable in. If there are items you use in your work, bring them as props to add a little variety and to give context.

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2. Hair and Makeup. You want to look like you - but you also want to look your best. If you want to get your hair done the day before (or day of) opt for a light trim and, if you wear makeup, follow your usual routine. The photographer should have a mirror nearby and you should check your “look” before and during your session.

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3. Posing. Your photographer should engage you in conversation to get to know you and put you at ease. While they do this you should be able to relax a little, they’ll be looking for your best side and will be giving you posing advice so that you won’t look stiff. A large number of photographs need to be made and I often find that the best pictures are the last ones made. Years ago I attended a Nikon week workshop with Jay Maisel where he said that on a fashion shoots you take pictures of every little movement that the model makes just to get one useable image; if a noted professional shoots that many pictures of a trained model how many pictures should be made of an untrained model?

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4. Smiling. Not everyone has an easygoing smile, but a smile is very important to convey both the friendliness and confidence that you want to project through your profile photograph. I’ve read that George Clooney does something called “squinching”, a kind of squinting with the lower eyelids moving up which is a “tell” that you are smiling naturally. Since the pandemic began, and people are wearing masks all of the time, the term “Smize” (coined by Tyra Banks) has become a household word - this too is good advice.

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5. Afterwards. So, now you have your pictures! Go through them, choose your three favourites, then show them to friends and family members for their opinions. Then, if there are some changes/fixes you want you should give your photographer specific changes you want to be made and they should edit the pictures to your liking.

 

One final piece of advice. Hire a photographer who you feel comfortable with, one with a combination of experience, equipment and caring - if you’re uncomfortable there is no editing that can fix that.

 

In-studio or in your office I am available to create Headshots for you

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